Transparent Pricing for Total Peace of Mind

Clear, Complete, and Built for Travelers Who Want No Surprises

At Iceland Car Rental, transparency is the foundation of our operations. We believe renting a car in Iceland should be simple, honest, and entirely stress-free, and our pricing model is designed to deliver exactly that. When you book with us, you see the full cost upfront. There are no hidden fees, unclear terms, or unexpected charges at pickup or drop-off.

This straightforward approach allows you to plan with confidence and focus on the journey ahead, whether you are driving the Ring Road, visiting remote regions, or navigating the city. To explore our available options, please view our fleet at Rental Cars.

What Is Included in Your Rental

Our all-inclusive pricing covers every essential for a safe and comfortable trip across Iceland. Every booking automatically includes:

  • Full Insurance with Zero Deductible: You are fully covered with zero financial liability. If an unexpected incident occurs, you will not pay anything out of pocket.
  • Gravel, Sand and Ash protection: Coverage includes protection against common Icelandic hazards such as gravel chips, sand, and volcanic ash.
  • Unlimited Mileage: Drive without limits. Whether traveling from Reykjavík to the Westfjords or circling the entire Ring Road, there are no mileage restrictions.
  • Keybox Pickup: Just checkin online, pick up your keys at the keybox area and drive away. Skip the desk and drive.
  • 24/7 Roadside Assistance Support: Support is available at any time, anywhere in the country, ensuring help is always within reach.
  • Winter-Ready Vehicles: From October to mid-April, every vehicle is equipped with studded winter tires for maximum safety. You also receive free weather alert emails to assist with route planning.
  • Cleaning Included: We handle the cleaning of the vehicle upon your return.
  • Fuel Discount Key: Enjoy savings on fuel throughout your entire journey.
  • Free Airport Shuttle: We provide a complimentary shuttle service at Keflavik Airport for a seamless connection between your flight and your car.

Why Transparent Pricing Matters

Transparent pricing eliminates uncertainty, allowing you to enjoy Iceland’s landscapes—from lava fields to coastlines—without worrying about unexpected costs.

  • No Surprise Charges: There are no unexpected fees at pickup or return.
  • Simplified Insurance: There is no need to compare complex insurance packages; full coverage is already standard.
  • Complete Certainty: You will always know exactly what is and isn't covered, ensuring you are protected against common risks.

How the Booking Process Works

Our booking system is designed for efficiency and clarity.

  1. Choose Your Vehicle: Select from our range of compact cars, spacious SUVs, or capable 4x4 models.
  2. Review Your Rental Overview: Every inclusion is explained clearly upfront before you confirm.
  3. Book with No Deposit: Secure your reservation without any upfront credit card hold or deposit requirement.
  4. Pick Up & Explore: Our team ensures a smooth handover process so you can start your exploration immediately.

Peace of Mind for Your Entire Trip

Whether this is your first visit or a return journey, our transparent pricing ensures a rental experience that is predictable, fair, and fully adapted to Icelandic conditions. Let us handle the logistics so you can focus entirely on your adventure.

For more travel planning resources, please visit our Explore Iceland section.