Transparent pricing, total peace of mind

All-inclusive pricing, no hidden surprises

At Iceland Car Rental, transparency isn't just a promise—it's the cornerstone of everything we do. We believe renting a car in Iceland should be simple, straightforward, and stress-free. That’s why we’ve created an all-inclusive pricing model that removes uncertainty from the equation. When you book with us, you can relax knowing exactly what you're paying for—no hidden fees, no small print, and no unpleasant surprises at pickup or drop-off.

Whether you're planning to drive along Iceland’s scenic Ring Road, explore the rugged landscapes of the Highlands, or discover charming villages off the beaten path, you deserve a rental experience that’s clear, honest, and easy to understand. Our pricing reflects that commitment.

What’s included

When we say all-inclusive, we mean it. Every rental from Iceland Car Rental includes everything you need for a safe and comfortable journey—without the need for costly add-ons. Here's what you get as part of your booking:

  • Full insurance coverage with zero deductible: Our comprehensive insurance means you’re fully protected. If something unexpected happens, you won’t pay a cent out of pocket. That’s total peace of mind.
  • Gravel, sand, and ash damage protection: Iceland’s natural beauty can be unpredictable. Our coverage includes protection from the most common types of damage caused by Iceland’s unique terrain, such as gravel chips and volcanic ash.
  • Unlimited mileage: Want to drive from Reykjavík to the remote corners of the Westfjords or circle the island in one unforgettable road trip? Go for it—there’s no limit to how far you can go.
  • 24/7 Roadside Assistance: In the rare event that you encounter an issue on the road, help is just a phone call away. We offer around-the-clock roadside support throughout the country.

  • Speaking of weather, safety is a priority. During the colder months, we fit every vehicle with studded winter tires, giving you maximum grip on icy or snowy roads. You’ll also receive free weather warning emails, so you can prepare for conditions ahead of time and adjust your itinerary with confidence.

  • We also take care of the details that make a big difference. Every rental includes cleaning of the car after drop-off, saving you time at the end of your trip.

  • You’ll get a fuel discount key to help reduce your travel costs

  • Finally, arriving and departing is hassle-free thanks to our free shuttle service at Keflavík Airport, ensuring a smooth connection between your flight and your car.

Why choose transparent pricing?

Choosing transparent pricing means more than just knowing what you're paying. It means being able to plan your trip with confidence and enjoy every moment of your Icelandic adventure without worrying about hidden costs.

  • No unexpected charges at pickup or drop-off.
  • No need to compare dozens of insurance packages—ours already includes everything you need.
  • No confusion about what’s covered or what’s not.

Drive confidently across lava fields, through mountain passes, and along coastal roads, knowing that you’re fully protected against the most common risks. Transparent pricing gives you the freedom to focus on what really matters: experiencing Iceland.

How it works

Booking your rental car with transparent pricing is easy—and quick. Our process is designed to be as hassle-free as the journey ahead of you.

  1. Select your preferred vehicle on our intuitive online booking platform. Whether you need a compact car, a family-sized SUV, or a 4x4 for off-the-beaten-path adventures, we have the perfect fit.
  2. Review the clear, comprehensive breakdown of your rental agreement. Everything you need to know is outlined upfront, with no surprises.
  3. Complete your booking with no deposit required. That’s right—your reservation is risk-free until your trip begins.
  4. Arrive, pick up your keys, and start your journey stress-free. Our friendly team will be ready to assist you, and you’ll be on the road in no time.

Enjoy total peace of mind on your Icelandic adventure

Whether it’s your first time in Iceland or your fifth, our transparent pricing model ensures that your car rental experience is as memorable and smooth as the landscapes you’ll discover. Let us take the guesswork out of your travel plans—so you can focus on the thrill of the journey.