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I'd just like to add my recommendation for IcelandCarRental -

From Tripadvisor:

Hi all,

I'd just like to add my recommendation for IcelandCarRental (

I was the lead in a group of six, tasked with sorting car rental. After sifting through various web forums for reviews, I settled on IcelandCarRental as they seemed like a good mix of price and positive reviews. They definitely weren't the cheapest, but they weren't as pricey as some of the big name companies.

I booked well in advance, which I think gave me a bit of a discount too, perhaps 10% or so. I chose the Ford Explorer, and in the months leading up to the trip, made various changes to the booking (timing, pickup/drop-off location etc) which Hrannar kindly sorted out for me without any problems.

The car was dropped off to me at my hotel (free of charge) by the company's owner. A very nice chap, who I can't remember the name of! We went through the paperwork and then he actually sat down and gave me a quick chat about driving in Iceland, especially on the gravel ro

* * * * *
- Renter from United Kingdom. Rented Ford Explorer.

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Hiring a car is a great way to travel around Iceland independently; it gives you the freedom to explore on your own terms. However, rules and regulations may vary from one country to another, so it is important to know the rules, so you can be safe and avoid fines when driving in Iceland.

About Iceland Car Rental

Are you looking to explore the magnificent Land of Fire and Ice? There is no better way to do it than by renting a car in Iceland. Car rental in Iceland provides you with the perfect opportunity to roam freely, following your own itinerary in the comfort of your own rental car. We’re here to help you drive safely in Iceland and explore all our wonderful country has to offer. 

At Iceland Car Rental, we offer both manual and automatic car rental in Iceland. Our wide range of vehicles includes everything from smaller, environmentally friendly cars to high-performance premium cars and jeeps. If you are looking for the best car rental in Iceland, make sure you get in touch with us today for a quote. 

We believe in simplicity and making the choice easy for our customers. Therefore, we ensured our website is user-friendly and it is easy to book the right car for your trip. We have two offices in Iceland, so we are easy to reach when you land at Iceland’s Reykjavik Airport.

All of the cars that we hire out in Iceland are of the highest quality. We ensure that all of the cars rented to our customers are reliable and meet even the toughest security requirements. We also offer a wide selection of top makes in our 4WD selection, including Toyota, Hyundai and Suzuki. Discover the car rental deals and discounts available on our website today.

If you are looking for car hire in Iceland, then we can help. Read our Iceland Car Rental reviews to get a taste of the quality of service we provide, and we are happy to answer any questions you may have in our FAQ section. Please note that the Iceland Car Rental age requirement is 20 years old, and all drivers must present a valid driving license to rent with us. Get in touch today to start your adventure.

Why choose Iceland Car Rental?

We offer the best prices for car hire in Reykjavik. The Iceland Car Rental service includes:

  • Free shuttle service at Keflavik airport, pick up and drop off (sometimes this service is cancelled due to Covid-19 regulations in Iceland, however, there is only 3 min walk to our office)
  • 24-hour roadside assistance
  • Free cancellation (until 48 hours before pick up)
  • 24% Local VAT
  • Unlimited mileage/km
  • Airport surcharge if applicable
  • Studded winter tires in winter
  • Weather warning emails during your trip
  • Free booster seat
  • Cleaning of the car after drop off
  • Fuel discount card with free wifi and coffee at Olís and OB gas stations
  • No hidden fees

The price also includes the following insurance:

  • PAI (Personal Accident Insurance)
  • Third-party liability insurance
  • Collision Damage Waiver (“CDW”)