Jeep Wrangler RUBICON or similar

Book the Jeep Wrangler Rubicon today—a true 4×4 icon with the space, tech, and capability to take on Iceland’s paved roads, gravel tracks, and selected summer F-roads.

  • Automatic
  • 5 Doors
  • 4WD
  • 4 Luggage
  • 5 Passengers
  • Bluetooth
  • ALLOWED ON F ROADS

Book now

Transmission: Automatic – Seats: 5 – Luggage: ~906 L (≈ 5–6 large suitcases) – Drive: 4×4 with locking differentials (permitted on F-roads)

The Jeep Wrangler Rubicon is the real deal for travelers who want capability without compromise. Purpose-built for rough terrain and mountain tracks, it brings serious off-road hardware together with a comfortable, well-equipped cabin. Whether you’re plotting a summer Highland route or cruising the Ring Road, the Rubicon delivers the blend of toughness, traction, and everyday usability that Iceland demands.

Off-road pedigree, Iceland-ready

The Rubicon’s 4×4 system, front and rear locking differentials, and enhanced suspension deliver confident traction on loose gravel, steep climbs, and rutted sections. High ground clearance helps you navigate uneven surfaces, while selectable drive modes let you prioritize grip on the rough stuff and efficiency on tarmac. It’s exactly the sort of robust setup you want when a day’s itinerary mixes paved roads, gravel stretches, and seasonal F-roads.

Powertrain & efficiency

Under the hood is a 2.0 L turbo petrol engine paired to a smooth automatic gearbox—responsive in town and relaxed at a cruise. Expect around 9 L/100 km in typical mixed driving (terrain, wind, speed, and 4×4 usage will affect real-world consumption). The combination delivers steady, predictable progress across long distances, so you arrive fresh even after a full day of exploring.

Cabin comfort & tech

Despite its trail credentials, the Rubicon is welcoming inside. The five-seat layout offers supportive front chairs and adult-friendly space in the second row, plus thoughtful storage for cameras, water bottles, and layers. You’ll find heated front seats for chilly starts and an 8.4-inch touchscreen with GPS navigation, Apple CarPlay, Android Auto, and a Wi-Fi hotspot—ideal for rerouting on the fly or sharing updates from the road. Everyday conveniences include Bluetooth, USB/AUX ports, a 12 V outlet, cruise control, and front/rear cameras to take the stress out of tight village car parks and viewpoint pull-outs.

Real luggage space

With about 906 L of usable cargo volume (≈ 32 cu ft), the Wrangler Rubicon can carry around 5–6 large suitcases—or a well-stacked mix of duffels, tripods, and hiking gear. Fold the rear seats to open a long, flat load area when you need to haul bulkier items. The square tailgate opening makes packing straightforward, even when the wind is up.

Where it fits best

If your trip pairs classic routes (Golden Circle, South Coast, Snæfellsnes) with a carefully planned Highland segment in summer, this is your sweet spot. The Rubicon’s capability inspires confidence on F-roads when they’re open, while its road manners make everyday highway miles easy. As always in Iceland: stay on marked roads (off-road driving is illegal), avoid river crossings that exceed the vehicle’s capability, and check daily road and weather conditions before heading inland.

Safety & seasonal setup

The Wrangler Rubicon includes multiple airbags, stability control, ABS, and ISOFIX child-seat anchors. Tyres are fitted for the season: winter tyres from November to April for plowed winter roads and quality all-season tyres in summer. Keep speeds sensible on gravel, allow longer braking distances, and adjust to wind and visibility changes.

Always Included

  • 24-hour breakdown service
  • No Security deposit required
  • Free Cancellation
  • Studded winter tires in winter
  • Cleaning of the car after drop-off
  • Fuel discount key
  • Unlimited Mileage
  • Free shuttle service at Kef Airport
  • Weather warning emails

The price includes the following insurance!

  • Collision Damage Waiver (“CDW”)
  • PAI (Personal Accident Insurance)
  • Third-party liability insurance